SRC Marine becomes the local FJORD representative
SRC Marine, led by Görkem Sarıca, will handle FJORD sales, customer relationships and brand development in Turkey. HanseYachts AG says the appointment is intended to strengthen the marque in a market with strong demand for premium dayboats and fast coastal cruising.
For owners, the dealer appointment matters most after the purchase. Local technical support, warranty coordination and parts access can determine whether a yacht remains easy to use across a full season, particularly when the builder itself is several countries away.
Turkey adds depth to FJORD's Mediterranean network
SRC Marine already represents Scandinavian marine brands and premium equipment, giving it experience with the design and engineering expectations of the FJORD customer base. The company also operates within the wider Turkish and Mediterranean yachting market rather than serving only one local marina.
That regional reach is useful for owners who cruise between Turkey, Greece and the wider eastern Mediterranean. Dealer support often needs to follow the yacht across several ports rather than remain tied to the original place of delivery.
The 440 Open becomes the first major joint showcase
HanseYachts AG says the new partnership will be highlighted by a joint presentation of the FJORD 440 Open at the Cannes Yachting Festival. The model remains firmly in LYG's segment, giving the new dealer a current product around which to build visibility and client relationships.
The 440 Open follows FJORD's established walkaround philosophy with broad side decks, strong outdoor living and fast point-to-point use. For Mediterranean owners, that format fits day cruising, waterfront entertaining and movement between marinas without requiring superyacht-scale support.
Dealer coverage is part of the ownership proposition
Premium boats increasingly compete not only on styling and performance but on the quality of the service network behind them. A well-positioned dealer can reduce downtime, coordinate seasonal maintenance and help owners plan upgrades before problems interrupt use.
FJORD's Turkish expansion therefore belongs in LYG's business coverage because it changes the practical support available to owners of sub-24-metre yachts in a key cruising region. The appointment strengthens the infrastructure around the product rather than merely adding another sales office.
Official sources: fjordboats.com.
