Four LVMH houses brought their different crafts aboard Belmond's British Pullman for a day of collecting and heritage linked to Goodwood Revival. Zenith, Guerlain, Moynat and Samaritaine joined around 60 guests on a journey framed by vintage railway design.
The restored 1920s and 1930s Art Deco carriages were not simply transport to the event. Their interiors became a setting for the maisons' objects, personalisation and a dinner that closed the programme.
Watchmaking and fragrance
Zenith showed watches including Revival timepieces inspired by earlier designs. Guerlain presented L'Art & La Matière fragrance and a new interpretation of L'Heure Bleue.
The pairing put mechanical and olfactory crafts beside each other in an environment associated with another era of luxury travel. The point was their distinct histories rather than a shared product launch.
Moynat's travel craft
Moynat focused on its expertise in canvas and trunks, with a hands-on personalisation component. This connected the objects directly to the act of travelling aboard a restored train.
Small bespoke details were part of the wider programme, including invitations styled after old railway tickets. An event-specific lookbook also brought the four collections into one narrative.
Samaritaine aboard Celia
Samaritaine hosted guests in Celia, a private Pullman carriage designed by Baz Luhrmann and Catherine Martin. Colour analysis and live portrait sessions turned the carriage into a more intimate creative space.
The setting connected fashion, beauty and the decorative arts with the character of the journey. It was a private event and has not been announced as a general public daily service.
A collector's cabinet in Audrey
The experience culminated in a Cabinet of Curiosities inside Audrey, a historic carriage once used by members of the British royal family. Pieces from all four houses were displayed together before a closing dinner.
The September account captures a completed heritage collaboration rather than an invitation for future reservations. It offers a useful example of how luxury brands use travel, craft and storytelling together.
