Icons of Porsche returns to Dubai on 21 and 22 November 2026 for its sixth edition. This year the event moves to The Square Nad Al Sheba, giving the regional gathering a new setting.
Porsche describes Icons as the largest automotive festival in the region and one of its best-known community gatherings. The format mixes classic cars, contemporary sports cars, art and broader Porsche culture.
A larger home in Dubai
The new venue is The Square Nad Al Sheba, a premium lifestyle and events precinct in Dubai. Porsche says the move is intended to lift both the atmosphere and the fan experience.
The 2025 edition attracted more than 30,000 people across the weekend and displayed over 1,000 sports cars. Those numbers explain why venue scale has become a meaningful part of the event’s next phase.
More than a static car show
Icons of Porsche is built around the community rather than a conventional motor-show product display. Classic cars, owner vehicles, art and culture sit together so the event works for enthusiasts as well as families and casual visitors.
Children under 12 can register for free admission when accompanied by a ticketed adult. That reinforces the festival character and makes the weekend broader than a collector-only gathering.
A useful stop in a Dubai weekend
Late November is a strong period for outdoor events in Dubai and the new Nad Al Sheba location adds another reason to build a leisure weekend around the city. Visitors can combine the festival with dining, hotels, shopping and the wider winter events calendar.
For yacht owners and boating visitors, Dubai’s marinas and waterfront districts make the automotive event easy to pair with time on the water. The crossover between cars, design and marine leisure is part of the appeal of the region’s luxury calendar.
What happens next
Porsche says more information on the venue and programme will be announced in the coming weeks. Crowd and display-car numbers are expected to remain around the scale achieved in previous editions.
Tickets are already on sale, so the basic shape of the weekend is fixed even while individual attractions are still to be revealed. For enthusiasts planning November travel, the important dates are now clear.
