Ocean Blue leads US retail sales for a fourth year
Ocean Blue Yacht Sales was named Tiara’s top domestic retail dealer for the fourth consecutive year. Walker’s Marine placed second and SkipperBud’s Southeast Michigan took third, giving Tiara a spread of recognised dealers across several important US boating regions.
Dealer performance matters to yacht buyers because the relationship often extends far beyond the original sale. Commissioning, warranty work, seasonal preparation, resale advice and technical support are usually handled locally, so the strength of the retail network can materially shape the ownership experience.
Maspor Marine remains the top international performer
Maspor Marine received the award for top international retail sales, also for the fourth year in succession. Mauricio Solorzano of Maspor was named Tiara’s leading international salesperson, reinforcing the dealer’s position within the builder’s overseas network.
For a US manufacturer expanding internationally, consistent dealer performance can be as important as model development. Owners outside the home market need access to people who understand both the product and local service infrastructure, especially when warranty or technical support requires coordination with the factory.
Customer satisfaction is recognised separately from volume
Tiara also recognised Ocean Blue Yacht Sales, Coastal Carolina Yacht Sales and Hampton Watercraft & Marine for customer-satisfaction achievement in sales and service. That separates ownership support from pure sales volume and gives after-sales performance its own place in the awards programme.
The distinction is useful because a dealership can sell strongly without necessarily delivering the same level of service after handover. By tracking customer satisfaction alongside sales, Tiara is signalling that long-term owner relationships remain part of how it evaluates its retail partners.
Dealer growth supports Tiara’s expanding model range
The awards follow a period of rapid product expansion for Tiara, including the 35 LS and 46 LS in the current Luxury Sport range. A growing model portfolio increases the demands placed on dealers because sales teams need to understand more configurations, propulsion packages and owner-use cases.
Tiara says it recorded broad momentum across its dealer network during the 2026 model year. For prospective buyers, the practical value of that network will be measured not only by how effectively dealers sell new yachts but by how consistently they support owners throughout the years that follow.
Official sources: www.tiarayachts.com.
