November's conference will gather marine-industry businesses
BEST is scheduled for 16–19 November 2026 at the Blue Pavilion, designed by Jean Nouvel on Genoa's Waterfront di Levante. Organisers have opened free registration ahead of the first edition, promoting the event as a meeting place for professionals engaged in maritime development.
The initiative comes from Blue Media, a business associated with the MSC Group, and seeks to connect companies, institutional representatives and experts. It is a broad blue-economy event rather than a dedicated exhibition of 12–23.99-metre yachts.
More than thirty sessions are planned
The programme envisages over thirty conference sessions, including plenary discussions, focused meetings and workshops. Its stated ambition is to encourage discussion of industrial development and commercial cooperation rather than concentrate solely on one section of boating.
Visitors interested in yachtbuilding supply chains should consult the final agenda to establish which sessions concern recreational marine equipment, marina infrastructure or services to owners. An overall maritime focus does not guarantee every workshop will be directly relevant to smaller yacht production.
A large exhibition area accompanies the discussion
Organisers describe an exhibition footprint of about 20,000 square metres, providing a physical area where commercial participants can demonstrate services and meet potential partners. The combination of an exhibition with conference sessions may make it useful to firms researching new customers or distribution channels.
A larger exhibition does not necessarily prove the presence of a particular specialist supplier. Yard representatives, equipment manufacturers and consultants should check the exhibitor list as it develops and schedule appointments around the sessions most relevant to their work.
Genoa's marine economy provides context
The city has deep connections with shipbuilding, ports and recreational boating, making it a logical place for discussions about marine technology and international industry relationships. For LYG readers, relevant outcomes may include changes in supply arrangements, infrastructure or business collaboration rather than direct boat sales.
The confirmed development is the opening of registration and the announced November programme. Visitor totals, completed commercial agreements and the success of the first edition cannot be reported before the event has taken place.
Official sources: pressmare.it.
