Genesis has detailed the technology behind the GV90’s unusual pop-up Cinematic Display, a motorised OLED screen designed to make the flagship electric SUV feel more like a private lounge when parked. Combined with the new Pleos Connect operating system and a 25-speaker Bang & Olufsen audio system, it pushes in-car entertainment well beyond the conventional dashboard display.
The display physically grows when the car is parked
While driving, the GV90 uses the wide-format screen for navigation, vehicle information and media. When parked, the driver can press a control on the centre fascia and the display rises by 90 millimetres, revealing the full 24.6-inch OLED panel and increasing the visible screen area by roughly 1.7 times.
That transformation is more than a visual trick. Genesis designed the parked mode around streaming and live content, turning waiting time at charging stops, hotels or marinas into a more comfortable entertainment experience without requiring passengers to rely on phones or tablets.
Pleos Connect changes its priorities with the situation
The GV90 is the first Genesis model to use Pleos Connect, Hyundai Motor Group’s next-generation infotainment platform. The system allocates more computing resources to driving functions while the vehicle is moving, then shifts greater capacity toward entertainment when the car is parked and the display is extended.
This is a sensible approach for a premium electric vehicle because the cabin serves two very different purposes. During a journey, information needs to be clear and distraction kept low; while stationary, owners may want the car to function as a quiet lounge during charging or between appointments.
A 25-speaker audio system completes the cinema idea
Genesis pairs the display with a 25-speaker Bang & Olufsen Premier 3D sound system. The combination is intended to create a more immersive media experience, while physical controls such as the crystal buttons and centre knob keep frequently used functions accessible without making every interaction dependent on touch.
For upper-premium buyers, that mix of digital technology and physical controls is important. Large screens can look impressive in a showroom, but the ownership experience depends on how naturally everyday functions can be reached when the car is being used rather than demonstrated.
The technology is engineered for repeated daily use
Genesis says the motorised display mechanism completed more than 100,000 test cycles during development. The screen is mounted directly to a structural crossbar to limit vibration, while a brushless motor and linear guides are used to keep the movement quiet and controlled.
That engineering detail matters because luxury technology quickly loses its appeal if it rattles, moves slowly or feels fragile. In the GV90, the pop-up display is being treated as a permanent cabin component rather than a novelty feature, which is exactly what owners will expect from a flagship daily-use SUV.
Official sources: newsroom.genesis.com.
