A new chapter proposed for a Swiss watch name

Movado Group has signed a binding agreement to sell 95 per cent of EBEL for approximately US$66.5 million to an investor group led by Montres Journe SA, the business behind F.P. Journe, with participation from Chanel. The announcement on 8 October 2026 brings together specialist independent watchmaking and one of luxury fashion's best-known houses in a deal that could reshape EBEL's future.

The transaction is not yet complete. Movado says closing is expected within the next few months, subject to conditions and possible purchase-price adjustments, and it intends to retain a five per cent interest. This makes the story a proposed change of control, not evidence that the management transfer has already taken effect.

Why EBEL matters in luxury watchmaking

Established in La Chaux-de-Fonds in 1911, EBEL has a long tradition of Swiss watches for men and women. Its recognisable Sport Classic family and distinctive approach to case and bracelet design give it an identity apart from companies that compete primarily through extreme technical complication. The prospective buyers describe an interest in preserving that heritage.

Collectors often judge a revived brand by how convincingly new collections respect the original proportions, construction standards and design vocabulary. A change of shareholders alone does not produce such a revival. Product development, servicing continuity and responsible distribution decisions will determine whether the ownership change ultimately benefits customers.

The people behind the proposed arrangement

François-Paul Journe founded Montres Journe in Geneva in 1999, establishing a reputation for highly individual mechanical watchmaking. Chanel brings luxury craftsmanship and a different breadth of retail and design experience. Industry executive Pierre Jacques is due to lead EBEL as chief executive following completion, bringing a named operating figure to the plan.

The companies have not yet disclosed a detailed future EBEL product calendar, fresh price list or changes to warranty procedures. Enthusiasts should therefore distinguish the ambitions expressed by investors from specific commitments that a boutique or service centre can fulfil today. An upcoming watch release should not be invented from a corporate announcement.

A historic property included in the sale

The announced transaction also covers intellectual property, relevant inventory and other EBEL assets, including Villa Turque, the modernist house designed by Le Corbusier. That architectural connection is unusual even in an industry closely associated with design and craftsmanship. It adds a cultural dimension to the business beyond its watch references.

For existing owners, the immediate priorities are practical: warranty servicing, spare parts, continuity of authorised repair and access to historical documentation. Movado says transition services are planned after closing, but customers should obtain current advice from official channels. The October agreement is a significant watch-industry development whose full consequences will emerge only after completion.