Porsche Design is extending its design language into a new kind of automotive real estate. Developed with Newgard Development Group, Porsche Design Concours combines privately owned automobile studios with a membership-based clubhouse, turning vehicle storage into a broader collector lifestyle proposition.
Private studios built around collections
The first locations are planned for West Palm Beach and Dallas. Each will contain 22 privately owned studios ranging from 250 to 560 square metres, with mezzanine space, a full bathroom, wet bar and climate-controlled conditions intended to protect valuable cars while making the studio usable as a working, entertaining or relaxation space.
A central interior automotive promenade, called The Concours, is designed as the organising spine of each development. Rather than treating circulation as a service function, the concept makes arrival and the display of cars part of the architecture.
Hospitality around the garage
The private clubhouses are planned with dining, lounges, coworking areas, terraces, wellness and spa facilities, padel courts, event spaces, concierge support and 24-hour security. Porsche ownership is not required, and the concept is intended for collectors across different marques and eras.
The West Palm Beach and Dallas projects are targeted to open from 2028, with further US locations planned. For luxury-yacht owners and collectors, the proposition reflects a wider shift toward private clubs that combine storage, hospitality, design and community in one destination.
