A different way between destinations
Anantara Hotels & Resorts and Alfa Romeo have introduced a new Grand Tour of Europe, combining curated road journeys with stays at selected properties. Their partnership was announced on 21 September 2026 as a modern interpretation of the historic European Grand Tour, with travel itself positioned as part of the experience.
Guests are offered Alfa Romeo Giulia and Stelvio models, including Quadrifoglio versions, alongside the possibility of travelling in selected historic models such as the 1950s Giulietta. The project is a driving-and-hospitality programme, not a new production-car launch.
The first route leads south from Rome
The debut Dolce Vita Tour is a three-day itinerary starting at Anantara Palazzo Naiadi Rome Hotel, passing the Castelli Romani and continuing towards Ravello. The route includes the roads of the Amalfi Coast before arriving at Anantara Convento di Amalfi Grand Hotel.
This makes it an attractive land-based extension for people visiting southern Italy by a luxury yacht, though marina, tender and transfer arrangements remain independent of the hotel itinerary. Participants should check dates, vehicle availability and road conditions with the organisers.
Beyond Italy in 2027
The brands say the programme will expand in 2027, with future routes including Alpine passes and a cultural journey from Anantara Palais Hansen Vienna to Anantara New York Palace Budapest. Those are planned additions and should not be presented as journeys already completed.
Combining heritage cities, hotels and historic cars gives the concept a broader range than a short test drive. The official announcement offers the stated destinations while leaving detailed future booking terms to be confirmed.
A travel idea for yacht owners
A coastal cruise and a curated inland journey can complement one another, giving guests time away from the water without abandoning the wider holiday. The partnership's launch creates a specific option for travellers interested in Italian roads and hotels rather than a generic luxury-driving promise.
The source photograph is provided by the vehicle and hospitality partners for this announcement. Vehicle choice, experience inclusions and price should be checked through the actual booking programme.
