Novotel and Paris Saint-Germain have launched The Long Game, a hotel wellness programme built around the routines of five former footballers. Seven participating properties across five continents will use dedicated spaces, video guidance and guest activities to connect travel with daily habits.
The four themes are eating, sleeping, moving and spending time together, rather than a claim that a hotel visit itself extends life. The campaign connects a familiar sports brand to practical choices people can carry into an ordinary holiday.
Seven properties, different locations
The participating hotels are in Paris, Madrid, Abidjan, Xiamen, Jakarta, Bangkok and Rio de Janeiro. Each uses specially designed spaces and QR codes linking to videos and advice from the former players.
That spread gives the collaboration an international audience without implying the programme is already present at every Novotel. Guests need to select one of the seven named hotels to book the dedicated experiences.
Four routines inside the stay
Pedro Pauleta's breakfast concept offers simple combinations of fruit, oats, yoghurt and nuts, while Gregory van der Wiel's recovery programme turns attention to evening habits. Nenê contributes guided movement, and Blaise Matuidi's family clubhouse focuses on shared activities.
These are hospitality experiences and athlete-inspired suggestions, not a medical treatment plan. The content is intended to be easy to use during a stay and to follow again at home.
The programme continues online
Javier Pastore joins the four contributing players in the wider digital campaign, which includes short films and tutorials. The online material is designed to reach people who never visit one of the seven properties.
Novotel says guests can explore the hotel experiences through ALL.com. Travellers should check property-specific booking details rather than assume every activity is included in a standard room rate.
